Vikasita Connect

Technology is now an inevitable part of our lives. It has changed the way how people interact, behave, search, and even shop. Marketing thereby is evolving as a function to match the speed of ever-evolving technology. Brands and marketers are now moving from the traditional methods and approaches and are targeting the potential buyers digitally. This promises them a large yet targeted reach. Hence if businesses want to succeed, they can not overlook the importance of being online. Here are few reasons to convince you to Go Digital: 1)       Digital marketing is a 2-way approach While traditional marketing is one-way communication (only the brands communicate with people), digital marketing allows for a 2-way communication in real time. Since you and your customer, both are part of the internet world, you can have effective conversations and interact with your target consumer more efficiently and promptly. This also helps in community building and winning the trust of your c

When shooting in the dark, it is a good idea to use a machine gun. So is the case when it comes to using mass methods for targeting an audience through traditional marketing channels. However, with the digital medium, the approach has changed. The tools and techniques have now facilitated customized targeting right to the local level. With Facebook local insights, you can now know about the potential audience for your business, right in your neighbourhood. Below listed are some of the benefits of local insights that are beneficial for your business: Gain insights from your potential customers Local insights help you understand the demographics (age,  gender,  interests, etc) and trends of the people located in the vicinity of your business and can be your prospective customers. For instance, consider you have an Optical Store in Kandivali West; If the Local Insights show that the age of majority of the people in the vicinity is in the bar of 40-50 years, then