Benefits of Facebook Local Insights

When shooting in the dark, it is a good idea to use a machine gun.

So is the case when it comes to using mass methods for targeting an audience through traditional marketing channels.

However, with the digital medium, the approach has changed. The tools and techniques have now facilitated customized targeting right to the local level. With Facebook local insights, you can now know about the potential audience for your business, right in your neighbourhood.

Below listed are some of the benefits of local insights that are beneficial for your business:

  • Gain insights from your potential customers

Local insights help you understand the demographics (age,  gender,  interests, etc) and trends of the people located in the vicinity of your business and can be your prospective customers.
For instance, consider you have an Optical Store in Kandivali West; If the Local Insights show that the age of majority of the people in the vicinity is in the bar of 40-50 years, then you can advertise more about progressive lenses (that are usually recommended after the age of 40) in the store. Similarly, if the major age group is in the bracket of 18-30 years, with an interest in fashion, then you can promote sunglasses and other fashionable frames in store.
These insights also help you to know the busiest hours and days and thus help you know when you can expect maximum footfall.
  • Custom Ads


Once you know about the demographics and trends of the potential customers around your business, you can create customized ads and target them.
Considering the optical store examples again, if the majority of people are in the age group of 40+ around your business, you can plan and run advertisements promoting the use of progressive lens and drive them to your store.

  • Analyzing the effectiveness of your campaigns

The best benefit of using local insights to promote your business is that you can evaluate the performance of your ads in real time. Using the optical store example again, consider you have just launched a campaign for sunglasses targeting age group 18-30 with an interest in fashion; Using the local insights, you can check what percentage of people that saw your ad are physically present around your business at given time.
This can be great to identify the effectiveness of your ads in bringing customers to your business. This will also help in planning your future campaigns or refining the existing ones.


Facebook’s new update has clearly relaxed every business and marketer’s research task. We hope for more such great innovations and updates from Facebook. If you have any difficulties in implementing the use of local insights effectively for your business, you can take the help of an expert Facebook ads agency that provides social media marketing services at an effective cost to ensure the best possible use of insights for your business.

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