4 steps to successfully set up your first Google Ad Campaign
Google Adwords is Google’s advertising platform wherein advertisers pay a small fee/amount to Google to show their ads across Google’s search and partner websites network. Google Adwords has a lot of benefits than traditional advertising. Some of them are: · The ad is shown specifically to people searching for your business or the product that you have to offer. · You can target people locally and even globally. · You remain in complete control of how you spend your budget as you pay only when someone clicks your ad. While Google advertising can be highly beneficial, there are many challenges to overcome when you are setting it up for the first time. Here are 4 steps that will help you in setting up your first advertising campaign: 1) Define your business goals Before you start advertising, you need to first define your business goals. What is the purpose of this campaign? What will be the actions that the visitors will mak