4 steps to successfully set up your first Google Ad Campaign

Google Adwords is Google’s advertising platform wherein advertisers pay a small fee/amount to Google to show their ads across Google’s search and partner websites network.

Google Adwords has a lot of benefits than traditional advertising. Some of them are:
·         The ad is shown specifically to people searching for your business or the product that you have to offer.
·         You can target people locally and even globally.
·         You remain in complete control of how you spend your budget as you pay only when someone clicks your ad.

While Google advertising can be highly beneficial, there are many challenges to overcome when you are setting it up for the first time.



Here are 4 steps that will help you in setting up your first advertising campaign:

1)      Define your business goals
Before you start advertising, you need to first define your business goals. What is the purpose of this campaign? What will be the actions that the visitors will make once they click your ad? How much are these actions worth? Find answers to all these questions as it will help in measuring the success of your campaign.

2)      Choose your keywords
The next step comes choosing the keywords that your target audience will use while searching for your business or the product that you have to offer. To identify the right keywords, put yourself in your customer’s shoes. Identify those words that they will type to find you. Also, make the good use of different long-tail keywords as well to reach more people.

3)      Deploy a landing page to direct visitors
A landing page is a page where your visitor will go once they have clicked on your ad. It will very important that the landing page is well optimized and has the content that the visitor is looking/searching for. Make sure your every ad takes the visitor directly to the service/product page that is related to the keyword that he has typed in the search engine.

4)      Monitor your campaigns
Setting up a campaign is a good start, but it will be of no use if you don’t monitor it on a regular basis. Check your analytics to measure whether your ad is bringing in the type of visitors you desire. If not, then take the necessary steps to update your targeting or increase the bid to rank higher than your competitors.


To advertise successfully on Google’s networks, it is important to create high-quality and optimized ad campaigns that encourage conversions. For this, it is advisable to hire the expertise of a reputed Google ad company that provides cost-effective Google ad service and has a knack of building conversion-optimized campaigns to deliver the best for your brand.

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