Top 4 advantages of SMS Marketing
SMS Marketing is simply the act of sending out coupons, offers, brand information or important announcements to your customers through SMS. SMS Marketing can simply be termed as a quick, easier and more direct way of reaching out to your customer. Well, there are some marketers that think SMS Marketing has died and there is really not any benefit that they can derive by using this technology for their business. Well, here are some reasons to prove this wrong- 1) Open Rate SMS’s have an open rate of about 98%, which is the biggest benefit of SMS Marketing. So, you can be assured that, whenever you send an SMS to your customer, there are very high chances of them noticing and reading out your message. Also, a higher open rate means that there are higher chances of them converting. 2) Wide Reach Almost, every customer has a cell phone and a mobile device nowadays. So when you send SMS to your audience, the reach becomes wider and you can target a