Top 4 advantages of SMS Marketing




SMS Marketing is simply the act of sending out coupons, offers, brand information or important announcements to your customers through SMS. SMS Marketing can simply be termed as a quick, easier and more direct way of reaching out to your customer.

Well, there are some marketers that think SMS Marketing has died and there is really not any benefit that they can derive by using this technology for their business.
Well, here are some reasons to prove this wrong-

1)      Open Rate

SMS’s have an open rate of about 98%, which is the biggest benefit of SMS Marketing. So, you can be assured that, whenever you send an SMS to your customer, there are very high chances of them noticing and reading out your message. Also, a higher open rate means that there are higher chances of them converting.

2)      Wide Reach

Almost, every customer has a cell phone and a mobile device nowadays. So when you send SMS to your audience, the reach becomes wider and you can target a large number of customers on the go as all they need is a mobile device (be it any, smart phone or a simple basic phone) to get your message.

3)      Cost-Effective

Sending an SMS to a customer would hardly cost anything these days. Also when you hire the best and cost-effective SMS marketing services in Mumbai, you ensure that you get the best ROI on your investment.

For startups that are looking for a cost-effective way to start advertising, SMS marketing remains the most preferable option.

4)      Integration with other marketing channels

Apart from just communicating your message to people, SMS marketing can be used along with various different channels to support your marketing objectives. You can use SMS’s to increase the number of followers and interactions on your social media channels. You can send an offer or discount code to promote the sales of your products on your website. Or you can build up your app marketing strategy by sending app install links to your target audience.

To ensure that this integration yields the best results, you can hire an SEM agency in India specializing in SMS marketing as well to ensure seamless integration of SMS with other channels.

SMS Marketing has plenty of benefits to offer, but these benefits can only be leveraged if you do it correctly. For effective planning of your SMS strategy, get in touch with us to explore our different marketing plans and packages.


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