Power of SMS in Digital Marketing



We are sure (after reading the title), you would ask us the question; which brand in 2018 would go for SMS marketing or do people pay attention to SMS’s they receive?

Well, the answer to your question lies below. We have curated a number of benefits of SMS marketing and how SMS’s are helping brands to establish stronger relations with the customers.

Benefits of SMS marketing-

1)      Higher Open Rate
One of the biggest benefits of sending SMS’s is that it has an open rate of about 98%. So whenever you send an SMS to your customer, there are high chances of them noticing and going through your message. And higher open rate means higher chances of them converting.

2)      Cost-Effective
Do we need to elaborate on this? Sending an SMS to your customer hardly costs anything these days. Also when you hire the best and cost-effective bulk SMS service provider in Mumbai, you ensure that the SMS’s get delivered and the cost is minimal. 
For new businesses that are looking for a way to start advertising, SMS marketing remains the best option.

3)      No Wait Time
This is one of the best benefits of SMS marketing. It requires very less preparation time. You don’t need any kind of designs or printing materials to be ready.
All you need is just a text message and your customer’s number, and you can begin sending those updates right away. Moreover, due to the high open rate, you can be ensured that your most important message reaches your customer as quickly as possible.

4)      User-friendly
Presenting yourself as customer oriented or user-friendly is essential and SMS marketing just helps you to do that. Almost all the people prefer using their mobile for shopping, browsing, etc. and when your message reaches them on their favourite device, their interest in your brand is bound to increase.

5)      Reach a wide audience
Almost everyone has a mobile nowadays. So with SMS marketing, your reach becomes wider and you can target multiple customers in one go. All they need is a mobile device (be it any, Android, iOS, Microsoft or a simple basic phone) to get your message.
  
6)      Can be integrated with other marketing channels
Apart from just sending your message to people, SMS marketing can also work well in sync with other marketing efforts. You can use it to get increase followers and interactions on your social media channels. You can send an offer or discount to promote the sale of your products, or you can ace up your app marketing by sending app install links to your target audience.

Considering these and many more benefits, SMS marketing today can be hailed as a hidden gem in this digital world. So stop ignoring the power of SMS and integrate it in your marketing activities by hiring the most proficient SMS marketing agency in Mumbai as these professionals are experts that have a knack of developing result-oriented marketing strategies to let your brand leverage the power of SMS.


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