Vikasita Connect

The main aim behind designing a brochure is to motivate an action from the end users, i.e. your customers. For this to happen, they have to pick it first and check it. Thus, it is very essential to create an eye-catching brochure that reflects your brand and provides a great experience to the customers while they are viewing it. Here are some of the key points that you need to consider while designing your brochure- 1)       Attention-grabbing cover The cover page of the brochure is the first thing that your customer will notice. Thus, to motivate them to pick your brochure and go through it, it is essential that you work out an amazing concept for your cover page. Minimalism is the key here. An ideal cover would consist of three basic elements- an image that stands out, a phrase to catch the customer’s attention and your company’s logo, that’s it! Don’t overdo it. Also, the text on your cover should be compelling enough for them to pause and check your brochure

Did you make a spelling error in your social media post? Well, edit and correct it. Provided a wrong landing page to an Adwords campaign? Edit and correct it. Wrong creative on a banner design? You can still edit and reprint it. But once you hit that send button on your email marketing campaign, there’s no going back. There is no un-send button for your email campaigns if you have made any mistake. Also, since emails have the highest open rate and ROI among digital mediums, these mistakes can be very costly. Thus, to ensure that your email marketing campaigns remain error-free and generate a good ROI for you, we have gathered below a 10-point checklist that should be followed before making any email campaign live. Fig: E-mail Marketing Checklist for successful email campaigns 1)       Send emails from your custom domain name such as “reply@yourdomain.com” or “contact@yourdomain.com” instead of something like “donotreply@yourdomain” as the later would discourag