Brochure Designing: Five Key Elements to Consider

The main aim behind designing a brochure is to motivate an action from the end users, i.e. your customers. For this to happen, they have to pick it first and check it.

Thus, it is very essential to create an eye-catching brochure that reflects your brand and provides a great experience to the customers while they are viewing it.

Here are some of the key points that you need to consider while designing your brochure-



1)     Attention-grabbing cover
The cover page of the brochure is the first thing that your customer will notice. Thus, to motivate them to pick your brochure and go through it, it is essential that you work out an amazing concept for your cover page. Minimalism is the key here. An ideal cover would consist of three basic elements- an image that stands out, a phrase to catch the customer’s attention and your company’s logo, that’s it! Don’t overdo it.
Also, the text on your cover should be compelling enough for them to pause and check your brochure. One of the tactics can be to start it with an interesting question that will evoke customer’s interest and make them curious to find the answer to it (which can be answered inside the brochure).

2)     Select the right colours, font and font size
Font and colours are another way to set the mood of your customers. Choose some bright colours and font that reflects your brand’s personality and message. If you are looking to attract the younger generation, vibrant colours would serve the purpose for you. Also, keep the font style constant throughout the brochure. Use different font sizes strategically throughout your brochure to highlight the information within the brochure.

3)     Use images
Images add life to your brochure. Use high-quality images that communicate your brand message without using text. However, ensure that you don’t over-rely on images and use only 3-5 of them to not confuse the user.

4)     Use blank spaces appropriately
Blank spaces are as important as text or images in your brochure. Use them in your brochure strategically as it does not let your brochure look cluttered or over-designed.

5)     Select the right fold
Z-fold and trifold are the two common types of brochure folds. Use a Z-fold when a lot of information has been used whereas a trifold is appropriate to show a large central image and minimum information.

Although it looks easy, there goes a lot of effort in designing a brochure. Thus, it is best advised to look out for the best brochure designing agencies in Mumbai that have a great experience in providing leaflet designing services as well as other design services. Their expertise along with your brand’s reputation would act as a perfect combination for a great design!

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