Vikasita Connect

Digital Marketing is ruling the way businesses advertise themselves. Also, with internet penetration on the rise, more and more consumers are moving towards the internet world. Be it anything, watching a movie or ordering your favourite food, everything can be done at your fingertips, sitting at the comfort of your home. Internet marketing is influencing every aspect of the consumer’s purchasing behaviour. It is thus essential that brands, be it small, medium or large scale enterprises make the use of this internet medium to increase their reputation and business among their target audience. The best way forward is by hiring a digital marketing consultant in Mumbai that is well versed with all the digital strategies and gives the required boost to your marketing efforts. However, before hiring any consultant, there are many reasons and points to consider. Read through to know the 5 most important questions that you need to ask them before finalizing a consultant for your bra

While coming across any brand or influencer’s social media profiles, there is one thing that you’ll see everywhere – Hashtags. The question that will arise in your mind will be “Are Hashtags really important? What benefit they would give me if I include them in my post?” Well, the answer is simply yes. By adding relevant hashtags to your posts, you are actually putting them into topics which make it easier for other potential audience, relevant to your niche, find your content and engage with it. Hashtags are an essential marketing tool for social media. While they will increase your reach, there are certain do’s that needs to be taken care of while adding them to your posts. They are as below: Fig: Hashtag Marketing - How to? 1)       Hashtag research Just like keyword research in SEO, social media calls for hashtag research. You need to identify the most popular hashtags in your niche and create your content and posts according to them. 2)       Use rel