Hiring a Digital Marketing Consultant – 5 Questions to Ask

Digital Marketing is ruling the way businesses advertise themselves. Also, with internet penetration on the rise, more and more consumers are moving towards the internet world. Be it anything, watching a movie or ordering your favourite food, everything can be done at your fingertips, sitting at the comfort of your home. Internet marketing is influencing every aspect of the consumer’s purchasing behaviour.

It is thus essential that brands, be it small, medium or large scale enterprises make the use of this internet medium to increase their reputation and business among their target audience. The best way forward is by hiring a digital marketing consultant in Mumbai that is well versed with all the digital strategies and gives the required boost to your marketing efforts.

However, before hiring any consultant, there are many reasons and points to consider. Read through to know the 5 most important questions that you need to ask them before finalizing a consultant for your brand:

1)      Who are your previous clients?

Yes, you need to see what are the previous clients they have worked for, whether most of the clients are B2B or B2C. What were the results that they have generated for these clients? Have they ever worked for any client related to your industry? All these questions will help you determine whether the consultant is suitable to bring in desired results for your brand or not.

2)      What are your offerings and services?

Are they offering the service that you are actually looking for? Are they willing to go the extra mile to suggest the best service that would benefit your brand the most? Are they equipped enough to offer you multiple services should the need arise, check all of these before handing over the first instalment of their fees.

3)      What do you think about my current marketing efforts?

Your marketing consultant should provide you with an in-depth audit of all of your current marketing efforts, also, he/she should be able to tell you what are the good strategies that you are undertaking as well as which are the ones that you are doing wrong and what you should avoid. Only if you are satisfied with their observations and recommendations, consider hiring them.

4)      What are the goals that you will set for my campaigns?

You should know what goals will your consultant set for your brand’s campaign. Will these goals be measured on a monthly basis or how? As a digital marketing consultant, he/she should be aware of all the goal setting criteria’s for different marketing campaigns and should be accountable to all the goals and provide you with an extensive report of all the activities conducted and progress rate towards your defined goal.

5)      How much do you charge?

This is an obvious question. Ask them how much they charge, and what is their payment structure, do they charge on an hourly basis or on a project basis? The ideal structure that you should be looking for should be project basis. However, for very small tasks, consultants will charge on an hourly basis and when it is a bigger task, such as creating a social media strategy for a particular month, you should go for project basis.

So, the next time you hire a marketing consultant, be sure to ask them these relevant questions and only if you find their answers satisfactory, consider hiring them.

Still stuck at finding the right digital marketing consultancy services, get in touch with us and we, along with our expertise, will devise a perfect result-oriented digital strategy for your brand.