Hashtag Marketing - How to use hashtags effectively to increase your social media engagement

While coming across any brand or influencer’s social media profiles, there is one thing that you’ll see everywhere – Hashtags.

The question that will arise in your mind will be “Are Hashtags really important? What benefit they would give me if I include them in my post?”

Well, the answer is simply yes. By adding relevant hashtags to your posts, you are actually putting them into topics which make it easier for other potential audience, relevant to your niche, find your content and engage with it.

Hashtags are an essential marketing tool for social media. While they will increase your reach, there are certain do’s that needs to be taken care of while adding them to your posts. They are as below:

Fig: Hashtag Marketing - How to?

1)      Hashtag research

Just like keyword research in SEO, social media calls for hashtag research. You need to identify the most popular hashtags in your niche and create your content and posts according to them.

2)      Use relevant hashtags for each post

Make sure the hashtag that you are using is relevant to the content that you are posting. For example, if you are posting a blog that gives digital marketing tips, then use hashtags like #DigitalMarketingGuide or #MarketingTips, etc.

3)      Use hashtags throughout your posts

It’s not necessary to use your hashtags only at the end of your post. Use them throughout your post – beginning, middle or the end and wherever it fits best in your content.

4)      Consider the audience’s point of view while determining hashtags

Imagine you are a customer of your brand. Now think of all the hashtags that you would be following in the industry.

Found some, yeah? Note them down and use them in your next posts.

5)      Keep your hashtags short

While #DigitalMarketingTipsToGrowYourBusiness might seem like a hashtag that gives proper information about the context of the blog post, we recommend not to use it. Always keep your hashtags short and engaging enough for your audience to follow it.

6)      Always keep an eye on trending hashtags

Always be on the lookout for the trending hashtags and try to use them in your post (only if they are relevant to your business) to gain more reach and engagement.

While identifying the relevant hashtags and using them strategically in your content might sound easy, but when you actually sit down to implement it (along with other business tasks), you’ll realize it is not a newbie’s game. Thus, it is best advised to hire a social media marketing agency in Mumbai that specializes in 360-degree social media marketing services in Mumbai to create an optimum and result-oriented hashtag marketing and social media strategy for you.