Vikasita Connect

Pay per click advertising or PPC is one of the most effective marketing channels. It has the potential of offering you the highest ROI (obviously, if done in the correct way). Doing it in a correct way means properly setting up the targeting, monitoring and optimizing it regularly to achieve desired results, else you would end up draining a lot of your budget without any result to show for. Thus, you need to be a lot more careful while setting up your PPC campaigns. Being a leading  PPC marketing agency in Mumbai , we have noticed that some of the most common mistakes that brands commit while starting with PPC advertising. Here are some of them and how to avoid them- 1.       Bidding on many keywords If you are wondering that, you will generate a lot of clicks by bidding on 100 keywords, then you are wrong. You’ll only end up wasting your money. After researching on a number of PPC accounts, we have found that brands are generating the maximum of their revenue fr

Search Engine Optimization is a process that helps in ranking your websites on the top page of Google’s search results. While SEO would sound very easy, trust us, it is not so. Ranking a website takes a lot of efforts, right from on-page to off-page SEO efforts. Managing all of the activities in-house can be very tedious especially when you have to focus your attention on the other important aspects of your business. The best way out is to hire a   SEO consultant in Mumbai or a consulting agency that is well versed and experienced with all the SEO strategies and tactics to take your website to search engine success. But, hiring an SEO consultant is also a difficult task. A right SEO consultant will make your company, on the other hand, a wrong one can break it. You need to be very careful before handing over your website to someone to optimize. Here are 5 questions that you need to ask your digital marketing consultancy agency before hiring them: 1)       How wi