Hiring an SEO consultant – Questions to ask

Search Engine Optimization is a process that helps in ranking your websites on the top page of Google’s search results. While SEO would sound very easy, trust us, it is not so. Ranking a website takes a lot of efforts, right from on-page to off-page SEO efforts.

Managing all of the activities in-house can be very tedious especially when you have to focus your attention on the other important aspects of your business. The best way out is to hire a  SEO consultant in Mumbai or a consulting agency that is well versed and experienced with all the SEO strategies and tactics to take your website to search engine success.

But, hiring an SEO consultant is also a difficult task. A right SEO consultant will make your company, on the other hand, a wrong one can break it. You need to be very careful before handing over your website to someone to optimize.

Here are 5 questions that you need to ask your digital marketing consultancy agency before hiring them:


1)      How will you rank my website?
This should be the first one. They should be able to tell you about the strategies and tactics that they will adopt. Ask them whether they would be following Google’s best practices. They should be able to provide an SEO audit of your website before starting with the SEO process. Also, they should be able to give you a solution to all of the issues in the audit.


2)      Who are the previous clients you have worked for? What are the results you achieved for them?
Experience counts. The agency that you are hiring must have a varied experience with different clients in varying industries (obviously, they should have results to speak of too). Also, see if they have worked for a similar client within your industry or have delivered some great results for their clients. The results for other clients will give you a clear idea of how the agency will approach your business as well.

3)      How do you measure success?
They must know how to measure the success of their SEO campaigns. They must be well versed with Google Analytics and should know about all the important metrics to keep a check on while measuring the success of your campaign.


4)      Do you give a report of all the activities conducted?
Your consultant should give you a detailed and monthly report of all the activities conducted throughout for your campaign. Also, they should regularly report you if they can make any changes to your website.
Ask them what all will be included in the monthly report and will it help in measuring success.
The above question might not help you distinguish between good and bad SEO, but it will give you an idea of what to expect from the company.


5)      What are your payment terms?
Well, you would agree this is the most important one. You need to know what and when exactly you need to pay so that you can plan your marketing budget accordingly. Also, you need to know whether the amount that you are going to pay is worth the efforts spent by the consultant. Also, if you feel there can be a delay from your end for payments, it is good to make it clear right at the beginning to avoid any confusion later.

Asking these questions beforehand to the consultant/agency will help you make up your mind about hiring them and whether they would be a perfect fit for your brand.
Contact us if you are still stuck at finding the right consultant for your brand and we’ll help you discover the right SEO services at a very cost-effective charge.

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