5 PPC advertising mistakes that you are making and how to avoid them

Pay per click advertising or PPC is one of the most effective marketing channels. It has the potential of offering you the highest ROI (obviously, if done in the correct way). Doing it in a correct way means properly setting up the targeting, monitoring and optimizing it regularly to achieve desired results, else you would end up draining a lot of your budget without any result to show for.

Thus, you need to be a lot more careful while setting up your PPC campaigns. Being a leading PPC marketing agency in Mumbai, we have noticed that some of the most common mistakes that brands commit while starting with PPC advertising.

Here are some of them and how to avoid them-



1.      Bidding on many keywords
If you are wondering that, you will generate a lot of clicks by bidding on 100 keywords, then you are wrong. You’ll only end up wasting your money. After researching on a number of PPC accounts, we have found that brands are generating the maximum of their revenue from only 5.47% of their keywords. The rest 94.53%  are only wasting your money.
Thus, it’s advisable to check your keywords and target only a few important keywords instead of hundreds of useless keywords. Ensure that you use broad-match keywords to a minimum.

2.      Not using geographic targeting
One of the benefits of online advertising is that you can target your audience based on their location. This is very helpful for businesses having their physical presence. You can target audiences within a specific radius of your business, or in certain cities as well as specific streets, too.

3.      Ignoring negative keywords
Negative keywords are those terms for which you don’t want your ads to show. For example, if your business sells only office chairs and you are targeting “office chairs” as a keyword, then you can add “garden chair” as a negative keyword to ensure that whenever someone searches for a garden chair, your ad is not triggered which saves on your budget.

4.      Using general remarketing
Showing the same ad to all your website visitors in the past 10 days is a common mistake that almost every brand makes. Instead, you must consider dynamic remarketing. For example, if a reader spends more than 30 seconds on a certain product page of your eCommerce website; showing him the specific product ad again would be useful instead of the general brand ad that you are showing all of your visitors.

5.      Starting off PPC without prior knowledge
Well, this is the most common mistake that brands commit. Starting off on a PPC campaign with a huge budget, but with no knowledge, is very dreadful. You might generate a lot of clicks on your ads, but no results. The best way out is to hire a proficient pay per click marketing agency that is aware of the result-oriented PPC strategies and would ensure that your brand gets the maximum ROI from the PPC medium.

PPC advertising is not a beginner’s task. With regular monitoring and analyzing, you can get better at it, but it requires a lot of time and patience.
Ready to enter the PPC world? Get in touch with us now.



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