Vikasita Connect

Social media is a term that is used around a lot. Some people often equate it with Facebook, Twitter, Instagram, etc. However, these are social networking sites whereas social media actually is a very broad concept. The best way to get a clear understanding of it is to break it into simple terms:  Social – Process of interacting with other people by sharing and receiving information from them.  Media – a medium for communication, like the Internet. From the above two terms, we come to a basic definition- “Social Media is a web-based medium that enables people to interact with each other by both sharing and consuming information.” Social media marketing is the process of acquiring traffic or attention using social media sites. Social media marketing makes use of social networking sites to drive traffic (or sales) that is beneficial for your business or organization. Here are some of the advantages of Social Media Marketing for your business 1.   

Pay per click or PPC is an internet marketing strategy in which advertisers pay a small fee every time their ad is clicked. In this model, you only have to pay when someone actually clicks on your ad. Many business owners are reluctant to implement PPC advertising as they feel it is a waste of time and money, it won’t generate any results, etc. However, this is not true. Pay per click advertising; whether it is through Google, Facebook or Twitter is a faster way to spread your brand awareness and promote your products and services. If you have just launched your business website, then PPC becomes even more important to you because of the following reasons: Easier way to test user response on your product and services You have made a brilliant website along with your products and services but are not sure whether people over the internet will like them or your website is good enough to generate a positive ROI for you, one of the best ways to know this is runnin