Social Media and benefits of Social Media Marketing


Social media is a term that is used around a lot. Some people often equate it with Facebook, Twitter, Instagram, etc. However, these are social networking sites whereas social media actually is a very broad concept.

The best way to get a clear understanding of it is to break it into simple terms:

  •  Social – Process of interacting with other people by sharing and receiving information from them.
  •  Media – a medium for communication, like the Internet.


From the above two terms, we come to a basic definition-

“Social Media is a web-based medium that enables people to interact with each other by both sharing and consuming information.”

Social media marketing is the process of acquiring traffic or attention using social media sites. Social media marketing makes use of social networking sites to drive traffic (or sales) that is beneficial for your business or organization.

Here are some of the advantages of Social Media Marketing for your business


1.       Increase brand awareness
Social Media sites are used by nearly half of the world’s population. Thus creating a marketing strategy for Social Media will greatly increase your brand recognition and help you connect with a broad audience (something that wouldn’t be possible through offline marketing)


2.       Customer and audience engagement
Unlike traditional media, social media is a two-way communication tool. You can interact directly with your customers while your customers too, can interact directly with your brand. This improves customer engagement and thereby enhances your brand loyalty.


3.       Increased brand authority
Customer satisfaction and brand loyalty go hand-in-hand while establishing brand authority. When customers see your organization posting original content, engaging with the audience and moreover replying to their queries and issues on social media, it makes them think that your brand cares about customers and their satisfaction. Satisfied customers are bound to spread the word about your brand thereby helping you gain new fans and potential customers and also increase the authority of your brand.




4.       Cost-effective
Social media marketing is cost-effective than any other marketing strategy. Creating a profile on social media is free for almost all platforms and any paid promotion that you opt for are relatively low cost and give better conversion rates than any other form of marketing.


Implementing social media marketing is now a necessity for every business. However, when you have other daily moving activities of your business to focus on, social media often takes a backseat. This is where most brand owners make a mistake. In the process of managing brand operations, they often miss out on something that will bring them huge benefits in the longer run. Thus, it is best advised to hire a result-oriented socialmedia marketing agency in Mumbai or a social media consultant in Mumbai that has the required expertise and the knack of creating highly effective social media campaigns to increase your brand authority in the social world.


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