Why is PPC advertising essential when you have just launched your website?


Pay per click or PPC is an internet marketing strategy in which advertisers pay a small fee every time their ad is clicked. In this model, you only have to pay when someone actually clicks on your ad.

Many business owners are reluctant to implement PPC advertising as they feel it is a waste of time and money, it won’t generate any results, etc. However, this is not true. Pay per click advertising; whether it is through Google, Facebook or Twitter is a faster way to spread your brand awareness and promote your products and services.

If you have just launched your business website, then PPC becomes even more important to you because of the following reasons:


  • Easier way to test user response on your product and services

You have made a brilliant website along with your products and services but are not sure whether people over the internet will like them or your website is good enough to generate a positive ROI for you, one of the best ways to know this is running a test campaign on Google, get some visitors and measure the results. After analyzing their behaviour on your website, you will be able to judge whether you need to continue the same with your current products and website or there is a need for up-gradation.

You will have to spend a small amount on this, but this investment will help you in the long-term in determining user response to your brand. 
  •  Faster method to get targeted visitors

When you are running a website, you will need traffic, you will need people visiting your website, not just that, you’ll want these people to be the ones that can actually become your customers.

SEO is the solution for you to get traffic from the people that are actually looking out for a product that you are offering. But, we all know that getting your new website to rank higher through SEO takes a lot of time; so the next best alternative is PPC.

Using Google, you can select a set of keywords related to your brand’s offerings and run a targeted campaign to attract visitors. Using Facebook, you can specify your target audience, based on age, gender, location, etc. and promote your brands or services to them.

  •  Cost-effective

One of the myths around PPC campaigns is that they use a lot of money without giving desirable results. Yes, if you do not set-up your campaign properly and fail to monitor them regularly, you will end up draining a lot of budgets which could have been used somewhere else.

To ensure that you don’t waste a lot of money, you can hire a proficient SEM agency in India or a PPC marketing agency that is very well experienced with handling campaigns from thousands to lakhs of rupees so that your campaigns derive you cost-effective results.
  
  • Useful for other marketing channels

PPC is not just advertising, it can be a useful part of your overall digital marketing strategy.
You can use Google PPC campaigns to see and test which keywords will be effective for your SEO strategy.

You can use PPC to get more newsletter subscribers and create a rich database for your email marketing campaigns.

You can create app installation campaigns to further boost your mobile marketing strategies.
  •  Remarketing

This is the best use of pay per click campaigns.

Remarketing is a method in which you target those people that have visited your website previously but did not convert.

You can create targeted campaigns for such visitors with an engaging call to action that inspires them to convert.

PPC is a good strategy for every business. Rather than looking at it as a money spending medium, look at it as an investment that can provide you rich dividends in the years to come.

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