What does an SEO consultant do?


Search engine optimization has a myriad of factors that would take a single person their whole lifetime to learn. But there’s also a catch – SEO is ever-evolving, so what you know now but might not be as accurate tomorrow.

So what do you do when you run out of tips and tricks to improve your SEO campaign? Apart from acquiring knowledge, you can simply hire an SEO consultant in Mumbai.

But what is an SEO consultant and how exactly would they help you with your strategy?

Let's see.

A search engine optimization (SEO) consultant is someone with a specialized set of skills in the digital marketing industry.

At a very high level, their job is to attract and convert and get you found in Google search, meaning they implement a number of SEO strategies with the main goal of attracting targeted audiences from search engines and getting them to turn into customers.

This takes a lot of planning, strategy, creativity, and execution. But what are their responsibilities and what should you consider when choosing your SEO consultant in Mumbai?

Below are some things an SEO consultant must do:

Help get you found by your customers and generate new customers

What’s the point of spending time, resources, and money on great content and a great website if no one can find you? An SEO expert will provide actionable recommendations to help increase visits from organic search.

Help you remain relevant online

Ever hear the saying out of sight, out of mind? If you’re not ranking prominently for important targeted keywords, then your customers won’t even consider you. They don’t know what they don’t know.

You can also think of this as a magazine. The person that’s on the cover has more visibility and is more relevant than someone on page 98.

Help you make actionable next step business decisions

SEO and analytics go hand-in-hand. An SEO consultant will look to see what’s working and what’s not working so they can tweak their strategies.
Monthly reporting is another responsibility your SEO consultant in Mumbai must take up and deliver.

Stay up to date on the evolving SEO industry

SEO has evolved over time and will continue to evolve in the future. An SEO specialist will keep up to date on research and learn about new trends in the industry.

They know how to conduct keyword research

This is the foundation of SEO and content marketing. Selecting the right keywords could be the difference between getting found on search engines and not getting found.

Every SEO consultant in Mumbai will have a slightly different approach to how they conduct keyword research, which is fine, but make sure you find one that has a solid approach and can properly explain why they selected the keywords they selected.

Create custom strategies

While some businesses may have similar SEO needs, it’s not a one size fits all plan. Your business is unique and requires custom strategies to move the needle.

This is different than the templated approaches that exist. Sometimes those templated approaches work and sometimes they don’t.

There you have it. Hurry up and hire an SEO consultant in Mumbai that pushes your business to the next level.

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