Vikasita Connect

Simply making ads does not assure brand success, the ads need to be strategically placed where your target audience is most likely to look for them. Advertising now is not what it used to be, the techniques, the algorithms, the targeting has advanced. The market is now competitive like never before with various brands fighting for customer’s attention. However, the good news is that there are ways, which when deployed successfully, can help you reach your target audience effectively. Digital Media Buying is one such process that you can use to your benefit. What is Digital Media Buying? It is a process where a business buys the ad space to showcase their products and services on another popular website so as to attract the visitors of the said website. Here are 3 steps for setting up a successful media buying strategy: 1)        Know where your customer is The first step is to identify where your target customer spends time. There are thousands of websites whi

Google Adwords is Google’s advertising platform wherein advertisers pay a small fee/amount to Google to show their ads across Google’s search and partner websites network. Google Adwords has a lot of benefits than traditional advertising. Some of them are: ·          The ad is shown specifically to people searching for your business or the product that you have to offer. ·          You can target people locally and even globally. ·          You remain in complete control of how you spend your budget as you pay only when someone clicks your ad. While Google advertising can be highly beneficial, there are many challenges to overcome when you are setting it up for the first time. Here are 4 steps that will help you in setting up your first advertising campaign: 1)       Define your business goals Before you start advertising, you need to first define your business goals. What is the purpose of this campaign? What will be the actions that the visitors will mak

Graphic Designing is a combination of technology and creativity put together. The task of a graphic designer is highly challenging and interesting. They possess the art of creating the best design out of something unwanted. The market is filled with such talented designers. However, they all are not the same. Creative ability and the talent of putting the right designs together is something that separates them. Thus, to ease out your task, we have curated five points to consider before hiring any graphics or brochure designing agencies in Mumbai : 1)       Experience The saying “Experience is the teacher of all things” goes true in this case. The more experienced the agency is, the more reliable it is. When the agency has a relative good experience in any designing or leaflet designing services , then your task becomes much easier. You just need to explain them your company’s idea and your requirements, while they themselves do all the research and use their expertis

We are sure (after reading the title), you would ask us the question; which brand in 2018 would go for SMS marketing or do people pay attention to SMS’s they receive? Well, the answer to your question lies below. We have curated a number of benefits of SMS marketing and how SMS’s are helping brands to establish stronger relations with the customers. Benefits of SMS marketing- 1)      Higher Open Rate One of the biggest benefits of sending SMS’s is that it has an open rate of about 98%. So whenever you send an SMS to your customer, there are high chances of them noticing and going through your message. And higher open rate means higher chances of them converting. 2)      Cost-Effective Do we need to elaborate on this? Sending an SMS to your customer hardly costs anything these days. Also when you hire the best and cost-effective  bulk SMS service provider in Mumbai , you ensure that the SMS’s get delivered and the cost is minimal.  For new businesses that are

Technology is now an inevitable part of our lives. It has changed the way how people interact, behave, search, and even shop. Marketing thereby is evolving as a function to match the speed of ever-evolving technology. Brands and marketers are now moving from the traditional methods and approaches and are targeting the potential buyers digitally. This promises them a large yet targeted reach. Hence if businesses want to succeed, they can not overlook the importance of being online. Here are few reasons to convince you to Go Digital: 1)       Digital marketing is a 2-way approach While traditional marketing is one-way communication (only the brands communicate with people), digital marketing allows for a 2-way communication in real time. Since you and your customer, both are part of the internet world, you can have effective conversations and interact with your target consumer more efficiently and promptly. This also helps in community building and winning the trust of your c

When shooting in the dark, it is a good idea to use a machine gun. So is the case when it comes to using mass methods for targeting an audience through traditional marketing channels. However, with the digital medium, the approach has changed. The tools and techniques have now facilitated customized targeting right to the local level. With Facebook local insights, you can now know about the potential audience for your business, right in your neighbourhood. Below listed are some of the benefits of local insights that are beneficial for your business: Gain insights from your potential customers Local insights help you understand the demographics (age,  gender,  interests, etc) and trends of the people located in the vicinity of your business and can be your prospective customers. For instance, consider you have an Optical Store in Kandivali West; If the Local Insights show that the age of majority of the people in the vicinity is in the bar of 40-50 years, then