Game Development - Your Guide to Success

The gaming industry is a huge market. There is very high potential revenue on offer in this industry. There is a long list of success stories with games like PokemonGo, PubG, Candy Crush, etc ruling the lives of today’s generation.

According to Admob, 62% of users install a game on their new device within the first week of purchase. This indicates there is a huge opportunity for brands as well, to leverage the power of games. Developing exciting games that revolve around your brand and its offerings is an amazing way to keep your audience engaged with your brand. However, it is easier said than done. There are many more things that need to be taken care of before launching your first game.

Here are a few steps that will help you in launching your first game successfully-

1)      Idea

It is the first step to creating a successful game. For the game to be popular among users, it needs to be innovative as well as engaging. The idea that you create should be something that will appeal to a mass audience, thus also make you some good profits.

PS: The trick here would be to observe and analyze an existing idea and then think over how can the same idea be improvised to make it more exciting and fun for the end user.

2)      Make it addictive

Addiction goes a long way in determining your game’s popularity. Also, your games should be fun and easy with an increasing level of difficulty over regular intervals. Don’t make your levels too long as players tend to lose interest in lengthy games. Instead, create short levels with a large number of unlockable content over various levels.

3)      Operating Platforms

You need to choose your platform before developing your game. The four major platforms are Blackberry, Microsoft, Android and iOS. While Blackberry and Microsoft are the choices that no user often chooses, your final decision boils down to Android or iOS. Now, for this, you need to do a bit of research on your target audience. Who they are? What platform do they use, etc? Opt for multiple platforms only when your target users are spread across them on a considerable level.

4)      Design

Now, this is an important deciding factor for your game’s success. The design of your game would be the differentiating factor between you and your competitor. While designing the game, there are multiple things to be taken care of, like the characters, UI, different levels, the storyline for each level, etc.

(No matter what design you go forward with, always ensure it is user-friendly)

5)      Monetization Strategy

Of course, after all the hard work and money that you have put in developing the game, you would want your game to generate a good return-on-investment for you. Thus, you need to work on your monetization strategy before launching your game. There are three major ways in which you can monetize your game,

i)        In-app purchases

ii)       Ads

iii)     Paid or Premium game versions

6)      Choose the correct developer

Now, this is the final stage. To ensure the success of your game, you need to choose experienced and skilled developers to work on your game development. Thus, it is best advised to hire proficient game development companies in Mumbai that have individuals specializing in Android game development as well as developing games on the other platforms and ensure that your brand gets the maximum potential in this gaming industry.