Search engine optimization tips for better local search rankings

Yes, optimizing your website can improve your rankings. But, that is only half of the story. You might rank for your keyword terms on the search engine but if you have a physical shop/store/restaurant, then you would want to do some local search optimization to rank higher when people in your location are searching for a business like yours.

Here are some optimization tips that can help you improve your local search rankings




1) Register on Local Business Directories

Local Directory listing is a good way to improve your presence locally. You can find out some related business directories that are popular in your city/country and register on it with filling all of your business details.

Note – Every listing that you make, ensure you use the same business details.

2) Create Search Engine Listings

Search engines have their own map listings which you can take advantage of. Registering your business on these listings is important as it will help you create your business presence on that particular area (location) on the search engine.
Register your business on the below search engines:
1) Google My Business
2) Bing
3) Yahoo

3) Become a local influencer
Yes, you need to increase your local presence (both online and offline) to establish your business presence locally. You can do the same by sharing blog posts, participating in events/activities that take place around you. Ensure that you interact and form a connection with the local audience offline. This will create some positive buzz about you and your business and will eventually convert into footfalls.

4) Use Social Media
Well, social media is just an indispensable part of digital marketing. It has its benefits with every marketing medium. Use social media to your benefit, create a business page and share blogs and other related updates about your business with your audience. Engage them with your business so that next time they pass by your store/shop, they get a recall factor about your brand.
You can also use paid advertising to your benefit here. With the help of location targeting, you can run your ads to an audience within a specific radius surrounding your business and encourage walkthroughs by sharing engaging content and timely offers and discounts.

5) Customer Reviews
It is wisely said, “Word of mouth is the best form of marketing”. Encourage your customers to leave a review about their experience with your business/ products on social media as well as Google.
Also, ensure that you timely reply to all the reviews and take proactive measures to correct the experiences of the negative reviews as well.

Ranking locally or globally, as easy it sounds, as difficult it is. There are many factors to be looked into while also ensuring the operation of your business. Thus, it is best advised to hire an SEO expert in Mumbai or an SEO service provider in Mumbai that can help your business flourish in the local business world.


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