How to create a Google campaign in 5 steps


Google Adwords has its own benefits when it comes to advertising online, it helps you reach your target audience in a better, effective way. Also, advertising with Google helps you in measuring your efforts and the results that you are generating because of those efforts, unlike traditional.
So, how do you start with Google Advertising? We, as Google service provider in India have formulated 5 easy steps using which you can create a Google ad campaign apt for success.

1)      Choose your goal

The first step is to determine the goal that you want to achieve by advertising on Google. Your goals could be sales, leads, website visits, etc.

Once you have determined the goal, you will be further able to plan your campaign in such a way that it only focuses on achieving the goal you have set.

2)      Keyword Research

Now, once you have determined your goal, do some initial keyword research. List down some of the potential keywords that your target audience might use/uses to find about your business or the products that you offer. You can later use these keywords to set up targeting for your audience.

3)      Create your campaign

It’s time for the action now. While creating your campaign, double-check the following things:
1.       Campaign Type
2.       Location and Language Targeting
3.       Bid
4.       Budget

4)       Create your first ad group and ad

Once you have created the campaign, you’ll find a + option at the left top which asks you to create an ad group. In an ad group, put in all the details of your audience that you are looking to target. Once set up, go on to create an ad. While creating an ad, ensure that you are using attractive headlines and ad text to motivate your customers to take action.

5)      Monitor

Once you have created the ads, the task does not end there. You need to regularly monitor your ads and track their performance, you need to ensure that your ads are performing in accordance with the goal that you had determined while creating the campaign. Also, check for regular updates and improvements that you can make to gain maximum ROI from your ad campaigns.
The above steps might sound very simple, however, in actual, Google advertising is not a beginner’s job. It is best advised to hire a Google ad service provider that has the required expertise and knowledge of creating result-oriented Google campaigns!

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