Top 3 benefits of combining Email and SMS Marketing


With the increasing use of smartphone users, it is no surprise that email marketing and SMS marketing have emerged as one of the strongest forms of marketing. And when they both are used simultaneously,   the results are even better.

What makes SMS and Email Marketing so powerful and how can they both combined help a brand? Let us understand the same with the help of the following 3 benefits:



1)      Reach your target audience more rapidly

SMS are developed so that they reach the customers on their mobile phone, however when it comes to email, according to a report, more than 72% of users access emails on their phone, and this number is bound to increase further considering the rise of smartphone users.
And people are bound to check their phone every now and then, thus when your message reaches them on their phone, the chances of your message viewed faster increases.

Thus, when you combine email with SMS, you are guaranteed that your message will be read by your audience on at least one channel.

2)      Increase your email subscribers through text messaging

At times, you might have a small email subscriber list and it is usually not viable for you to create a dedicated email marketing campaign for such a small database, considering that you would be spending huge efforts on creating dedicated messages and graphics strategy for a mailer.

Thus, an advisable option here would be sending short, yet engaging, text messages to your customers, encouraging them to subscribe to your mailing list. Since your SMS marketing strategy would only require you to work on the content part, it would be more easy for you to get your customers engaged on text front and gradually moving them towards the email part.

3)      Integrate email with SMS for quicker response

An average person takes 96 seconds to reply to a text message vis-à-vis an email message. Thus, when you are running a flash-sale or a short time marketing campaign, and you have already mailed your customers well in advance, you can use SMS marketing to give them a further trigger since SMSes are the very first thing a person is going to check and respond to (if really interested).

Thus, combining your email efforts with SMS marketing helps here rather than only relying on mails.

Now, once you know about the benefits, the question remains how do you chalk out a strategy wherein you have efficiently integrated both the channels for maximum returns?

The best way would be to hire an SMS marketing agency or lookout for best email marketing agencies in Mumbai that have the knack of developing result-oriented SMS and Email marketing strategies to ensure that your brand gets the maximum benefits from both the channels!

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