Here are some tips for an optimum PPC marketing





By this time you must be already aware of what PPC marketing is, all thanks to your PPC marketingagency in Mumbai. And if you need a basic idea about it then, Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter, and LinkedIn. Let us just stick to Google Adwords for now.

Google intentionally makes it incredibly easy to get started on Adwords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. But there are numerous ways for you to optimize your PPC campaign and every other PPC agency in Mumbai must have its own strategy. So if you need some tips then just read on.

1.       Right Bid Strategy

First and foremost, the bid strategy is what lays the groundwork for your entire campaign. Therefore, it must be chosen wisely. Start by defining your goals – what exactly do you expect to gain from your PPC ads? Are you mainly interested in increasing your website traffic? Do you want to boost your brand awareness? Or all of the mentioned goals? Google provides various bidding strategies to cater to your needs.

Conversion based strategy

Target Cost Per Acquisition (CPA) – This one is meant for those simply looking to increase their website conversions. Using this approach, you can base your campaign around a specific CPA.

Target Return On Ad Spend (ROAS) – Also designed for boosting conversions, this strategy is meant to be created around a certain ROAS.

Maximize conversions – The name pretty much says it all with this strategy. If your sole focus is gaining the most conversions, you can simply bid on this factor alone.

Enhanced Cost-Per-Click (ECPC) – To get a bit more streamlined, this strategy is an optional feature that automatically adjusts your bids to gain as many conversions as possible.

Impression-based strategy

Target Search Page – This approach provides an automated system of which sets bids in an attempt to give your ads a better chance of appearing at the top of the search results.

Target Outranking – Another automated strategy, this one lets you choose certain domains you would like to outrank on the SERPs. You can easily provide the number of times you would like to be placed higher on the results page, and AdWords will meet your request.

Cost Per Thousands Viewable Impressions (vCPM) – This one is a manual bidding strategy. If your ads are primarily designed for increasing brand awareness, and not so much for clicks or traffic. You can set the maximum amount you will pay for every 1000 impressions. If you have a goal that involves a direct response from customers, this strategy is probably not for you.

Click-based strategies

Maximize Clicks – This strategy is perhaps the easiest way to bid for clicks. The automated system requires you to set a daily budget, and then it manages your bids to bring you the most clicks.

Manual Cost Per Click (CPC) – This strategy lets you manage your clicks independently. You can select bids based on each ad group within your campaign, or a few specific keywords.

Interaction-based strategy

Cost Per View Bidding (CPV) – This strategy is meant for video ads. You simply enter the top price you want to pay for each view or any other form of video interaction.

2.       Show Ads at the right time

As any PPC agency in Mumbai will attest, the name of the game is putting the right messaging in front of the right eyes at the most opportune time. Picking the right ad schedule all comes down to how well you know your target audience. What times are they most active? B2B-oriented companies have it easy, as most of their clientele are most active during regular 9-5 business hours. Consumers, however, can be a bit more difficult to read.

When starting out, set your schedule to 24/7. Yes, this will cost a bit more at first. But you can always scale it back when you get the reporting and find the most active timeframes.
There you go, you can refer the above tips to optimize your PPC campaign and if you want to take one step ahead you can consult an SEO expert in Mumbai, they might give you some insight that the PPC marketers might miss.

Comments

Post a Comment

Popular posts from this blog

Social media tips that deliver

  Marketing has come a long way. From little pamphlets to big banners, digitization has the changed way marketers communicate to their audience. People are smarter now. They recognize blatant ads for what they are and reject them immediately. To tap into their attention, you need to stand out. You have to communicate with them and not sell. And what could be a better place to communicate with them than social media. Your customers hang out in social media, so why don’t you? So if you’ve realized the need for social media and decide to hire a social media agency in Mumbai , you must know some basic tips yourself. After all, it’s your business! Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan. Read on to know the basic tips for social media: Identify and set your goals
Read more

How an SEO consultant can increase your sales

SEO is ever-evolving. There’s no secret solution that can make your SEO succeed and give you more business. You just need to keep your ears to the ground and implement various strategies and innovations until you get the desired results. However, the ever-changing dynamics of Search Engine Optimization requires professional assistance in the acquisition and refining of certain skills and techniques that are fundamental in reaping its full benefits. Business owners who wish to increase the quality and quantity of traffic through organic search results to their websites or web pages in order to improve sales, generate revenue and increase returns on investment, need to adopt some basic elements involved in this process as well as study its flip sides and flaws. Not every business owner or enterprise has the time or experience that is crucial for achieving results using search engine optimization and thus, require professional input. This is where an SEO consultant in Mumbai can co
Read more

Hashtag Marketing - How to use hashtags effectively to increase your social media engagement

Image
While coming across any brand or influencer’s social media profiles, there is one thing that you’ll see everywhere – Hashtags. The question that will arise in your mind will be “Are Hashtags really important? What benefit they would give me if I include them in my post?” Well, the answer is simply yes. By adding relevant hashtags to your posts, you are actually putting them into topics which make it easier for other potential audience, relevant to your niche, find your content and engage with it. Hashtags are an essential marketing tool for social media. While they will increase your reach, there are certain do’s that needs to be taken care of while adding them to your posts. They are as below: Fig: Hashtag Marketing - How to? 1)       Hashtag research Just like keyword research in SEO, social media calls for hashtag research. You need to identify the most popular hashtags in your niche and create your content and posts according to them. 2)       Use rel
Read more