Questions to ask before hiring an SEO consultant


SEO can be tricky. More and more companies are going digital and they find themselves at a confusing path when it comes to their SEO strategy.



Some companies who are just starting out, place their support on an agency that provides SEO services. While companies that have the ability and manpower, create their own in-house team to drive an aggressive SEO strategy.

A good SEO will get you on the path to making tens or hundreds of thousands of dollars per month, but a bad SEO could cripple any existing search traffic you get.

That’s why it’s better to take a second opinion, perhaps from an SEO expert in Mumbai.
If you are not able to get a proper return on investment as you would have expected from your site, it is recommended to contact any well-known SEO consultant in Mumbai for optimizing your site.

That being said, a high price doesn’t guarantee quality work either. Many agencies will mark up prices of basic work by an obscene amount. Since most website owners don’t know how to evaluate SEO work, these SEO companies can get away with a lot.

As long as you ask the right questions and pay attention to the answers, you should be able to find an SEOconsultant in Mumbai that makes a positive impact on your business.

Let’s see…

1.    How can they help to improve your search ranking?

If you decide to randomly target keywords or to build links, you might see some small sporadic results, but you’ll never see consistent traffic increases.

What this means is that every SEO strategy is a long-term process, whether they freelance or work for an agency.

You should expect them to brief you like this:  “We’ll start with an on-site technical SEO audit to identify any areas for quick wins. Then, we’ll identify the best keywords to target.”

Ask about the links: Backlinks have been a big part of search engine algorithms for a long time and will continue to play a big role in the future. All SEOs will “build” links to your website in order to attempt to improve rankings. 


2.    How will they inform you about the website changes they’ll make

A good SEO company will send you regular reports. The most common frequency is once per month (typically at the end), but some will send you quick weekly updates as well.

The first thing you’ll need to give an SEO company is access to your website (at least part of it). This is one of the main reasons it’s important to hire an SEO company that you can trust.

You can mitigate any risks, if you like, by having all the website changes made by an in-house developer. The obvious consequence is that changes will be made slower, and you will have to make sure there is an open and constant line of communication between your developer and your SEO expert in Mumbai.

3.    Ask them to share info about their past clientele

Shopping for an SEO company is just like shopping for anything else. You want to see reviews, testimonials, case studies, and who their past clients were.

You shouldn’t expect an SEO company to hand over their entire address book, but most will be happy to give examples of 2-3 big-name clients. In addition, they should be able to easily show their results (ideally over a long time period).

Also remember that, if you’re interviewing an SEO company that has been around for a while and their longest active client has been with them for under a year, that’s a red flag.

4.    Do they follow Google’s best picture?

Following Google’s (and to a lesser extent Bing’s and Yahoo’s) best practices is crucial to long-term traffic growth.

Google applies approximately 500 algorithm updates per year. All of these updates are for one purpose: to provide better results for searchers.

The guidelines are essentially the “golden rules” of user search, published by each respective search engine.

When you violate the rules, Google isn’t happy.

That’s why it has released certain algorithms that have penalized a large number of manipulative sites. On-page violations are penalized by algorithms such as Panda, while off-page violations are penalized by updates such as Penguin.
When you get hit by one of these, your traffic will be hit hard.

 Remember that SEO is a long-term investment.
It’s going to take months before results, or a lack of results, become apparent. One of the biggest reasons why shady SEO firms continue to stay in business is because they aren’t found out for many months.

The questions laid out for you above are designed to help you weed out those shady SEO companies and individuals.

You can ask additional questions as per your requirement and select the best consultant who could help you grow your business through SEO.



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