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The stepping stone for any online portal is securing a place in the SERP of a search engine. An impressively designed website is not enough to stay ahead in the competition anymore. It is essential to make sure that your website is structured and contains content that is relevant to your clients and search engines. Optimizing online content and structure of the client’s site will help in increasing sales and growth of their business. Many businesses lack the vision of how important SEO is. It should be kept in mind that SEO (Search Engine Optimization) plays a vital role in digital marketing and branding. SEO is not only helpful, but it is necessary for marketing a company, its services and subsequently improving its image in the eyes of the customers. SEO is the primary tool that helps in the development of brand consciousness and top of the mind recall amongst clients. Vikasita Connect is the SEO consultant in Mumbai that provides SEO assistance. With the digital marketing and S