Some tips for your Social media marketing


The only platform that hasn’t’ shown any downward impact due to the pandemic is social media. In fact, many brands are taking an aggressive strategy to connect with the audience in such difficult times. But if you’re a brand or business owner who is unsure about how to go about social media and leverage it to grow your business, we , as a successful social media marketing agency in Mumbai are there to show you the right direction.

And if you are a social media agency in Mumbai, you might already know the ins and outs but it is never a bad idea to relearn everything to stay on top of your game. So here are some tips for your social media marketing:



Choose the right platform

As a beginner to social media, you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and in the end, they quit without having any benefit. A nice way to find out which platform is best suited to your niche is to find the influencers and analyze where they have success.

Optimize your profiles

Once you decide which social media tools you will use (at least for the beginning), the next step is to optimize your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts. And please note the following rules for optimization – use an authentic display picture, write a good description of your products or services and brand so that people know what your business stands for.

And do not forget to include a link to your website - on Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’. In other words, do use your social media profiles for SEO purposes as well.

Look for a social media consultant in Mumbai to get a second opinion and accordingly optimize.

Content

Here’s possibly the most important thing to focus on- content. Your content will represent your brand, it is how the followers will connect to you and your content will help build a relationship with your target audience.  If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

Post frequently

A common question by people who are just beginning on social media is “how many times should I post per day?” Well, the answer depends on the network.
There are many studies analyzing the effect of posting frequency and some best practices are:
·         Facebook personal page – As many times as you want
·         Facebook business page – No more than 1-2 times per day and no more than 7 times per week.
·         Twitter – The more you tweet the more exposure you get.
·         Pinterest – a few times per day is enough
There is no specific solution to succeed in social media, but if you want to have a strong foundation, then you can start with the aforementioned points or as a successful social media marketing agency in Mumbai, you can consult us.





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