Vikasita Connect

Another year is coming to an end. We have witnessed many brands leveraging the power of Digital Marketing this year while also saw many businesses still remaining adamant and ignoring the power of Digital Marketing. Before going ahead, please read out the Internet Marketing Resolutions for 2019 that we had set for businesses and evaluate whether you have achieved all of them or not. For businesses who have leveraged digital this year, they have much more to look forward in 2020 and for those who have continued ignoring it, remember ‘It’s better late than never”. Thus, to ease out your task of identifying opportunities for the New Year, we have listed down 4 small resolutions that you should make for 2020, to get ahead in your digital journey. 1)       Don’t focus on a keyword-based SEO campaign Keywords are important, but putting them at the forefront of your SEO campaign strategy is not going to help you get enough traffic. Instead focus on building high-qu

When you want to keep your customers engaged with your brand on a consistent level, there is no better option than creating a game revolving around your brand. Games can be quite addictive and if you are able to create one such game, you can be assured that your brand will be one of those things that your customer is always thinking about. However, when it comes to creating a game, there are multiple things to be taken care of and it is always useful if you have a checklist in hand before embarking on your journey in the gaming world. Thus, we, being one of the proficient gaming companies in Mumbai have formulated a 5-step checklist that you can follow while creating any type of game for your brand. 1)       Create an Idea Before starting with any new activity, the first thing that you need is an idea. Angry Birds, PubG, Pokémon Go, etc weren’t created overnight; plenty of days and nights were spent on just ideating the game. Prepare what type of game you wou

Google Adwords has its own benefits when it comes to advertising online, it helps you reach your target audience in a better, effective way. Also, advertising with Google helps you in measuring your efforts and the results that you are generating because of those efforts, unlike traditional. So, how do you start with Google Advertising? We, as Google service provider in India have formulated 5 easy steps using which you can create a Google ad campaign apt for success. 1)       Choose your goal The first step is to determine the goal that you want to achieve by advertising on Google. Your goals could be sales, leads, website visits, etc. Once you have determined the goal, you will be further able to plan your campaign in such a way that it only focuses on achieving the goal you have set. 2)       Keyword Research Now, once you have determined your goal, do some initial keyword research. List down some of the potential keywords that your target audience might us

With the increasing use of smartphone users, it is no surprise that email marketing and SMS marketing have emerged as one of the strongest forms of marketing. And when they both are used simultaneously,    the results are even better. What makes SMS and Email Marketing so powerful and how can they both combined help a brand? Let us understand the same with the help of the following 3 benefits: 1)       Reach your target audience more rapidly SMS are developed so that they reach the customers on their mobile phone, however when it comes to email, according to a report, more than 72% of users access emails on their phone, and this number is bound to increase further considering the rise of smartphone users. And people are bound to check their phone every now and then, thus when your message reaches them on their phone, the chances of your message viewed faster increases. Thus, when you combine email with SMS, you are guaranteed that your message will be read by

Social media is a term that is used around a lot. Some people often equate it with Facebook, Twitter, Instagram, etc. However, these are social networking sites whereas social media actually is a very broad concept. The best way to get a clear understanding of it is to break it into simple terms:  Social – Process of interacting with other people by sharing and receiving information from them.  Media – a medium for communication, like the Internet. From the above two terms, we come to a basic definition- “Social Media is a web-based medium that enables people to interact with each other by both sharing and consuming information.” Social media marketing is the process of acquiring traffic or attention using social media sites. Social media marketing makes use of social networking sites to drive traffic (or sales) that is beneficial for your business or organization. Here are some of the advantages of Social Media Marketing for your business 1.   

Pay per click or PPC is an internet marketing strategy in which advertisers pay a small fee every time their ad is clicked. In this model, you only have to pay when someone actually clicks on your ad. Many business owners are reluctant to implement PPC advertising as they feel it is a waste of time and money, it won’t generate any results, etc. However, this is not true. Pay per click advertising; whether it is through Google, Facebook or Twitter is a faster way to spread your brand awareness and promote your products and services. If you have just launched your business website, then PPC becomes even more important to you because of the following reasons: Easier way to test user response on your product and services You have made a brilliant website along with your products and services but are not sure whether people over the internet will like them or your website is good enough to generate a positive ROI for you, one of the best ways to know this is runnin

Digital Marketing is the future . With internet penetration on the rise , businesses have now started realizing the importance of digital marketing and have started investing in the best digital marketing services. To make sure your business does not get left behind in this digital world , you can hire the best  digital marketing agency in Mumbai . The various services offered by these agencies are- Search Engine Optimization (SEO) - SEO is the process done to improve your website’s ranking on Google. Since most of the users click only on the first three results of the Google search result page, making sure that your business ranks among the top three are very essential. Higher you rank on the search result page, more will be the number of visitors visiting your site. The agencies ensure the complete on-page and off-page optimization of your webpage and ensure that your website does not miss out on search traffic. Social Me

With over 1.5 billion daily active users, Facebook remains as the most active and popular social  media platform. Also, it presents a great marketing opportunity for brands to reach out to their potential audience. If you are already promoting your business on Facebook, great, if not, you are missing out on a lot more customers. However, as easy as it may sound, Facebook Marketing is as difficult. But, by hiring the best and efficient social media marketingservices in Mumbai , you can unlock a whole new set of opportunities for your brand in the social world. Here are some proven tips that, if followed correctly, can help you achieve success: 1)       Create Event If you are hosting an event, a big sale, or any other important occasion coming up, announce the same by creating a Facebook event. An event will help in grabbing customer attention in a better way. Also, when someone shows their interest in your event, it is shown on that person’s timeline thus expanding

Restaurant owners heard the saying "Jo dikhta hai wohi bikta hai?" It can't be any more relevant than today! Today's consumer lives in the digital era. They consume your offerings virtually first and then in reality. And yes, if you fail to lure them online, the chances are grim that you will be considered on-ground. So make sure you are out there and just in the way you should be. Marketing your product is just as important as the core product. You have to consider what your customer likes, provide what they like in the right quantity and quality, take timely feedback, incorporate suggestions, and keep communicating and engaging them. Digital Marketing makes this easy. All you need to take care of is constant efforts and continuous improvement (that's what you do to your menu as well isn't it?) Not sure how to start? Let us serve you here with some DIY tips that you can use and make your customers fall in love with you (just as much as they

Yes, optimizing your website can improve your rankings. But, that is only half of the story. You might rank for your keyword terms on the search engine but if you have a physical shop/store/restaurant, then you would want to do some local search optimization to rank higher when people in your location are searching for a business like yours. Here are some optimization tips that can help you improve your local search rankings 1) Register on Local Business Directories Local Directory listing is a good way to improve your presence locally. You can find out some related business directories that are popular in your city/country and register on it with filling all of your business details. Note – Every listing that you make, ensure you use the same business details. 2) Create Search Engine Listings Search engines have their own map listings which you can take advantage of. Registering your business on these listings is important as it will help you create your bus