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SEO is ever-evolving. There’s no secret solution that can make your SEO succeed and give you more business. You just need to keep your ears to the ground and implement various strategies and innovations until you get the desired results. However, the ever-changing dynamics of Search Engine Optimization requires professional assistance in the acquisition and refining of certain skills and techniques that are fundamental in reaping its full benefits. Business owners who wish to increase the quality and quantity of traffic through organic search results to their websites or web pages in order to improve sales, generate revenue and increase returns on investment, need to adopt some basic elements involved in this process as well as study its flip sides and flaws. Not every business owner or enterprise has the time or experience that is crucial for achieving results using search engine optimization and thus, require professional input. This is where an SEO consultant in Mumbai can co

  Marketing has come a long way. From little pamphlets to big banners, digitization has the changed way marketers communicate to their audience. People are smarter now. They recognize blatant ads for what they are and reject them immediately. To tap into their attention, you need to stand out. You have to communicate with them and not sell. And what could be a better place to communicate with them than social media. Your customers hang out in social media, so why don’t you? So if you’ve realized the need for social media and decide to hire a social media agency in Mumbai , you must know some basic tips yourself. After all, it’s your business! Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan. Read on to know the basic tips for social media: Identify and set your goals

Search engine optimization has a myriad of factors that would take a single person their whole lifetime to learn. But there’s also a catch – SEO is ever-evolving, so what you know now but might not be as accurate tomorrow. So what do you do when you run out of tips and tricks to improve your SEO campaign? Apart from acquiring knowledge, you can simply hire an SEO consultant in Mumbai . But what is an SEO consultant and how exactly would they help you with your strategy? Let's see. A search engine optimization (SEO) consultant is someone with a specialized set of skills in the digital marketing industry. At a very high level, their job is to attract and convert and get you found in Google search, meaning they implement a number of SEO strategies with the main goal of attracting targeted audiences from search engines and getting them to turn into customers. This takes a lot of planning, strategy, creativity, and execution. But what are their responsibilitie

The world is under lockdown. There’s panic, there’s unrest and of course a lot of free time. You visit your favourite social media platform and are bombarded with posts that start with ‘in these uncertain times’ and end with ‘we are all in this together. Suddenly, social media looks monotonous. It’s filled with false information, quarantine memes and brands trying their best to sound empathetic. If you’re a business owner or a digital marketing consultant in Mumbai you need to do something to stand out. You must figure out your place in the chaos to connect with your audience that will eventually help your business. But first, let’s start with the why of it! Why you need to revamp your social media? Facebook saw a 70% increase in usage of all of its apps in March. People are turning to these apps to keep them entertained, connected, and informed while they’re spending more time at home. People are turning to different channels for different content. For inst

SEO can be tricky. More and more companies are going digital and they find themselves at a confusing path when it comes to their SEO strategy. Some companies who are just starting out, place their support on an agency that provides SEO services. While companies that have the ability and manpower, create their own in-house team to drive an aggressive SEO strategy. A good SEO will get you on the path to making tens or hundreds of thousands of dollars per month, but a bad SEO could cripple any existing search traffic you get. That’s why it’s better to take a second opinion, perhaps from an SEO expert in Mumbai . If you are not able to get a proper return on investment as you would have expected from your site, it is recommended to contact any well-known SEO consultant in Mumbai for optimizing your site. That being said, a high price doesn’t guarantee quality work either. Many agencies will mark up prices of basic work by an obscene amount. Since most website own

The only platform that hasn’t’ shown any downward impact due to the pandemic is social media. In fact, many brands are taking an aggressive strategy to connect with the audience in such difficult times. But if you’re a brand or business owner who is unsure about how to go about social media and leverage it to grow your business, we , as a successful social media marketing agency in Mumbai are there to show you the right direction. And if you are a social media agency in Mumbai , you might already know the ins and outs but it is never a bad idea to relearn everything to stay on top of your game. So here are some tips for your social media marketing: Choose the right platform As a beginner to social media, you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and in the end, they quit without having any benefit. A nice way to find out which

SEO does not have one simple solution. It keeps on evolving and changing with time. At the same time, search engines are changed and updated daily, which makes optimization a constantly evolving process. Search engines like Google have a variety of algorithms that is upgraded for different scenarios and it is very important to know how the algorithm works so that you do not risk going against the guidelines of Google and end up being penalized. Let us look at some things you should not do as an SEO service provider in Mumbai : Do not use tricks There’s almost no trick you can come up with that hasn’t been tried before. Algorithms have a specific goal – to find these tricks, detect them, and eliminate them. So, it is definitely not smart for you to use tricks, no matter how ‘secretive’ they seem. Tricks can give you short term results, but in the long run, you risk the chance of getting penalized. Google updates algorithms daily, so it is just a matter of time b

By this time you must be already aware of what PPC marketing is, all thanks to your PPC marketingagency in Mumbai. And if you need a basic idea about it then, Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter, and LinkedIn. Let us just stick to Google Adwords for now. Google intentionally makes it incredibly easy to get started on Adwords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. But there are numerous ways for you to optimize your PPC campaign and every other PPC agency in Mumbai must have its own strategy. So if you need some tips then just read on. 1.        Right Bid Strategy First and foremost, the bid strategy is what lays the groundwork for your entire campaign. Therefore, it must be chosen wisely. Start by de

When it comes to your business, one of the hardest things to do is to decide whether to spend money on marketing strategy. You must have heard several opinions on which option to choose to boost your business and most of them probably involved spending a lot of money. For now, we will discuss whether you should go for a pay per click marketing agency to handle your PPC and grow your business. Add caption For anyone who isn’t familiar with the term or process, it’s simply  advertising through the major search engines  and paying for traffic on a pay per click basis. If you want to find people who are looking for shirts, you will have to pay to appear in the top results for shirts and related information on them. To decide if PPC is a good fit for your business you will need to assess whether you can afford to be involved. Do you have a budget for paid advertising or do you need to focus on amplifying your organic reach? If you do have a paid budget is it best to spend

Marketing keeps on evolving with time, and with new platforms and strategies emerging every now and then it is very difficult to keep up with all of them. But it is important to get on board with the changes so that your business does not fall behind the competition. One of the most successful developments in recent times is the way businesses interact with customers. Brands and businesses are trying to speak to the customers in their language and aim to be more personal. And they are doing this how? That’s right, social media. Sites like Facebook, Twitter, and Instagram have come a long way from simply encouraging users to keep their friends and families updated on every detail of their lives. Now, they are some of the most effective tools for reaching new audiences, interacting with current and potential customers, and generating leads. If you’re unsure how to go about or you do not have a social media savvy on your team, you can simply choose from a number of agencies

SMS Marketing is simply the act of sending out coupons, offers, brand information or important announcements to your customers through SMS. SMS Marketing can simply be termed as a quick, easier and more direct way of reaching out to your customer. Well, there are some marketers that think SMS Marketing has died and there is really not any benefit that they can derive by using this technology for their business. Well, here are some reasons to prove this wrong- 1)       Open Rate SMS’s have an open rate of about 98%, which is the biggest benefit of SMS Marketing. So, you can be assured that, whenever you send an SMS to your customer, there are very high chances of them noticing and reading out your message. Also, a higher open rate means that there are higher chances of them converting. 2)       Wide Reach Almost, every customer has a cell phone and a mobile device nowadays. So when you send SMS to your audience, the reach becomes wider and you can target a